Outsource your guest blogging

Guest blogging is a powerful method of exposing your blog and strengthening your backlink profile. Basically, you contact another blogger within your niche and ask them if you could write a blog entry on their site in exchange for a link pointing back to yours. What you want to do is contact renowned blogs within your niche to help pass their link authority back to your site, but even less known blogs are great for guest blogging as this diversifies your link portfolio. What it gives your partner is fresh, original content on their blog, relieving them of having to write a blog entry for that day. Overall, it’s a win-win situation for everyone, and if you manage to score a blog entry on a big site, expect your rankings on search engines and traffic to shoot up like crazy.

Why Guest Posting is More than Just Link Building

Guest posting has become a valuable and accepted way of marketing a site and building awareness. Its prevalence in recent years has lead many people to view it as a cheap, effective way of generating backlinks by offering articles for free. Although many do indeed use it as nothing more than a method of link building, guest posting can offer much more in reality, from writing credits, valuable experience, and building contacts within your chosen niche.

Proving Your Worth

The popularity of a blog necessarily depends on the quality of its content. It’s in any site’s interest to accept only the best on offer, especially if that site ranks well in Google and attracts a lot of traffic. Many guest posts, however, tend to be low quality and written by people who are not fluent in English. This has given guest posting a bad name in the past, unfortunately.

Claiming a guest post slot on a popular and discerning site can give you so much more than a simple backlink. It’s also a badge of honor, and something that proves you have talent as a writer. It can very easily open the door to guest posting on other popular sites, and get your own site even more attention.

Writing Credits

Freelance writers may find it hard to break into the business at first. Many are reduced to writing for free or for a pittance in order to build up a portfolio. This is quite a waste, when you think about it – why not put those skills to better use, and start guest posting?

A list of guest posts on reputable blogs is an excellent writing credit for a freelancer as well as helping to promote their own services, and the extra exposure can help them get their first gigs.

Blogging Relationships

Guest posts started as a means of forging mutually beneficial relationships between bloggers. Although that purpose has been obscured recently, it’s worth thinking about when you decide who to guest post for and who you accept articles from. Bloggers in the same niche can support each other with more than just extra content and links; networking has never been more important to online professionals, and having a friend in high places may be worth more than getting a few extra backlinks.

Traffic

Finally, one of the best and sometimes overlooked aspects of guest posting is that it can drive traffic to your site. A particularly insightful or funny guest post on a popular blog can bring in a high number of viewers, and if your site can offer more of the same quality content, you will find a significant percentage of those viewers will convert to regular visitors and subscribers. As well as that, a blog post that gets a lot of attention will inevitably be shared out among the readers of that blog on various social networks, drawing in more viewers and potentially causing posts on your own site to be shared as well.